The scope of digital marketing in 2019 and beyond in India
As the internet is growing, the brands are also shifting their business to the internet. Nowadays, most of the products are sold online. There are many of the great startups that are helping the whole world to bring everything online. Today everything can be done using your mobile phone such as ordering food, booking cab, booking hotels, etc. All of these things are made online. You won’t need to step out of your house for doing a single thing.
All of these brands need to tell people about their business and the unique features of the same. Therefore, they will need digital marketing services to advertise their business.
Scope of Digital Marketing
There are various types of digital marketing you can master and there are many of the jobs you can do such as
- Influencer marketing
- PPC marketing
- Search engine marketing
- Social media marketing
- Inbound marketing manager
- Strategy planner
- Video editor
- Content creator
All of these jobs are part of digital marketing. When the brand has to advertise a product, it is not just limited to the ads, there are various other things that are taken into the consideration such as blog creation, ads video creation, etc. For all of these, the companies will need an employee. Hence, there are many of the jobs and even if one of them will start to fade, there will be more jobs that you can take over. However, none of these will die as to do the best level of digital marketing, you will need to apply each of these things.
People are feeling more convenient in ordering things online and booking an appointment online. Even if it will cost you a little extra, people will still choose to go with the same. There are new users joining the internet everyday. More than 1 million accounts are created on various websites. Therefore, the companies will never stop the advertisements and the marketing of their brand. They are benefiting from the products and gaining new customers. As you might have seen in various e-commerce websites, they have introduced flash sale. Flash sale is mostly for mobile phones, all the phones are sold in just 5 to 10 minutes. This simply shows the popularity of online shopping. The big companies are investing thousands of dollars in the startup that are selling stuff online or providing booking services.
The same thing goes for foreign countries. If you are thinking of settling abroad, digital marketing will be the best option and is the highest paying job in English speaking countries. Digital marketing will get you the clients that you want or the job that you are dreaming of.
Therefore to conclude, we can say that the present scope of digital marketing is bright and the future will be brighter not only in India but also in all the other countries. As digital marketing is the same for all the countries and so is the mentality of the people.