Digital Marketing Career Path in India – Build a Rewarding Career in 2017

July 11, 2017 0 Comment

Digital Marketing can be a rewarding career for those who are passionate about the internet and who can find within themselves a creative spark. To build a successful digital marketing career path 2017, the candidate must be a complete internet freak.

It helps them to be responsive of the latest updates. He/she should have more than a basic knowledge of the internet and should have a strong presence in it. The foremost thing in building a career in digital marketing lies in being creative and understanding how to create strategies that are campaign specific.

Digital marketing is all about the use of the internet for advertisement and publicity. As there is a huge development in online pursuits, digital marketers indeed have a happy job.

For a successful digital marketing career path 2017, an aspirant can opt for a number of courses such as:

  • Diploma in Digital Marketing
  • Executive Programme in Digital Marketing (EPDM)
  • MSc in Digital Marketing (following a diploma or certificate) and
  • Numerous IAMAI (Internet and Mobile Association of India)-approved programs

A student must make sure that the covers search engine marketing, search engine optimization and e-mail marketing. Social media optimization has also been growing and creating numerous jobs for digital marketing aspirants. Here, the marketer is responsible for promotion through social networking sites.

Digital Marketing Career Path in India
Digital Marketing Career Path in India

Digital marketing career salary

In the digital marketing industry, moolah matters. Furthermore, a fresher can expect between Rs 10, 000 to 15, 000. The sky is the limit for experienced professionals.

Potential growth brand promotion is peaking with Internet-based public relations. The rise of online education, shopping, and other activities translates into more growth for digital marketing. It scores well because companies can estimate the number of people who receive their advertisement more accurately.

Significance of Enrolling in a Digital Marketing Course

Digital space has widened to a great extent in the recent years and we are trying to explore the market through marking our presence on its different platforms.

Running a business in this era is a challenging job. Today’s marketing professional is expected to design a strategy that is ingenious.

Undoubtedly, an online marketing expert needs to be creative in his approach, but creativity is not the last thing that determines his success. There are various other aspects he needs to master.

When an individual is supposed to be highly qualified to excel in this dynamic industry, he/she must start right to reach consumers in a cost-effective way.

Enrolling in a digital marketing course offers a various set of benefits compared to under-qualified professionals:

As there is a huge demand for the digital marketing professionals, a lot of people are taking it up as their career choice. Not all the professionals are equally talented and qualified. The one who holds accreditation from a good digital marketing college always get paid more than his competitors in the industry.

Learning this course helps to make the right use of the advertising tactics to derive the best results.

The main aim of these courses is to inform about the way Google and other search engines works.

It provides an individual with an opportunity to kick-start with his personal marketing business.

There is a huge demand for the digital marketing course these days as it helps to attain the necessary qualifications for being a skilled professional. The great thing about being a part of any of these training programs is that yielding a good job in the field of online marketing, brand management, marketing management and research becomes much easier.

Career opportunities present in Digital Marketing field

As the internet world is growing at a great pace, digital marketing plays a key role in bringing visitors to the website and as a result, all companies are spending a huge amount in their SEO activities.

It is one of the most dynamic areas and there are a high number of job opportunities present in this field.