What is Digital Marketing and 5 reasons why you need a Digital Marketing Strategy.

October 31, 2015 0 Comment

what is digital marketing

What is digital marketing?
Digital marketing
 is a term used for the targeted, measurable, and interactive marketing of products or services. How is it done? It is done by using digital technologies to reach and convert leads into customers. The key objective being to promote brands, build preference and increase sales through various digital marketing techniques and strategies. It mainly uses the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive. We provide you the top 5 reasons why you need a good Digital Marketing Strategy at the earliest!

Why do you need a Digital Marketing Strategy?

1. You’re directionless
Many companies these days do not have a digital marketing strategy; they have no clear strategic goals for what they want to achieve online, how to build customers and how to maintain relationships with customers and potential customers. If you are doing the same, you’re lagging behind in achieving success. You need good digital marketing strategies and analytics to take you forward.

2. Competitors will gain market share
“If you do not have good digital marketing strategies, you will lack behind your competitors!” Your competitors will gain your market share, and well you’ll stay behind.

3. You don’t know your online customers
Digital is the most measureable medium ever. Without digital marketing, you cannot understand your customers. Tools like Google Analytics will help you understand your online customers. You will be able to identify your weak points and address them.

4. You’re not integrated

Do you market only on traditional media? That’s well, a bad move! You need to be integrated. Digital media work best when integrated with traditional media and response channels.

5. You’re not optimizing
As a company with a website, you need to have analytics, and as a senior manager, you should ensure that your team make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email marketing and social media marketing.