IT’S CHRISTMASSS… Hold up, hold up. It’s officially December, it’s now ok to talk about Christmas. As the festive season is near around the corner, it’s essential to start thinking about Christmas and in face it is wise to start planning at least 20 days before!
Well, for many businesses, the entire year is focused on the festive season, and SEO is no different. As soon as the Christmas ends, you only have 12 months until there’s another one, so making sure everything is planned and prepped in time is essential. There’s no need to wish it was Christmas every day because you are very much living the dream. The world of SEO and digital marketing ideas for Christmas move fast, so what you did last year will not be enough to keep you on top.
Here are 7 Christmas digital marketing campaign Ideas that all the companies should be paying attention to in the run-up to Christmas 2017:
- Schedule content ahead of time:
The first thing you should do on Christmas Eve or Boxing Day is writing blog posts or composing marketing emails, or even tweeting. Make sure you keep up engagement by scheduling everything in advance.
- Be ready for mobile:
Not only does mobile traffic soar at Christmas, but there will also be lots of new users with shiny new devices to play with. Make sure you’re embracing responsive web design on both your website and your marketing emails.
- Look at the data from last Christmas:
What did you do well, and not so well, at during Christmas 2014? Use last year’s data and insights to improve this year’s digital marketing efforts.
- Plan a dedicated Christmas campaign:
You could just step up your ongoing marketing campaigns, but it’s easier to really focus on your efforts and achieve your goals if you set out a clear plan and strategy just for Christmas.
- Invest in video:
According to analysts, online views of Christmas ads last year were up an enormous 3000% compared to 2015. If you consider the success of video campaigns from the likes of other competitors, for example, you’ll see how crucial it is to make emotional or engaging video content a key part of your campaign.
- Make sure your website is fast:
If you’re expecting lots of extra traffic during the festive season (and you should be), make sure both your website and your hosting are up to the job.
- Offer ideas and inspiration:
A great way to boost sales and increase engagement and loyalty with customers is to help them find what they’re looking for. Offer them discounts on items they’ve been browsing, or create blogs with unique and useful gift ideas.
- Christmas up your content:
As Christmas approaches, it’s worth revising product descriptions and other content to include SEO-friendly terms that your customers are likely to use.
- Look at your customer’s past behavior:
As well as looking at your own insights from years gone by, we also recommend looking at your customer’s seasonal behavior to identify and anticipate trends.
- Target your campaign:
Just because we’re building up to a Christmas shopping frenzy, it doesn’t mean that targeting and goals should go out of the window. Stick to the most effective channels and keep your target customers in mind at all times.
Well, you can ramp up your business by just knowing digital marketing tips for Christmas and also running Christmas digital marketing campaigns.