Facebook, Twitter, Instagram, and other popular social media networks have been continuously updating their platforms, which is why it’s critical for marketers to keep up-to-date with the latest technology in the social media space.
So, in order to help you prepare for the changes to come in 2018, we’ve put together a list of the top social media trends you need to know about. Here are some digital marketing trend predictions for 2018:
Let’s dive in…
Video will become bigger
Videos have become a significant part of the digital world. With Facebook testing video monetization like YouTube, it is clear that the trend is here to stay. Subscription video platforms such as Netflix, Amazon Prime, Voot, etc. have also witnessed an increase in viewership. Almost all the brands are adopting video storytelling, video ads, collaborating with video influencers, and what not. In 2018, if you are not up-to-date with video creation skills, you might be lagging behind in the present scenario.
Personal branding on social media by celebrities
Several celebrities started their YouTube channels. These channels are either in collaboration with media houses or on an individual basis. They help celebrities merge this content with a call to action with their clothing brands, Yoga CDs, etc. Increasingly, this personal branding trend is bound to grow in 2018.
Storytelling by brands
With each passing day, it becomes very hard to sell without a proper story. That trend will grow in 2018, and we could see more “BTS” or Behind the Scenes by big brands. If you are handling a brand, it would be great if you state candid facts about the brand, along with CTA posts.
Google might release voice search based SEO algorithm
With forthcoming and new internet users preferring less written content and audio content, more visual and video search might take a concrete shape in 2018. Presently, Google’s SEO (Search Engine Optimisation) algorithm largely depends on written content. However, in time, Google may start ranking videos based on their voice/video quality, similar to what it does to the written content.
Domination of advertisements on Instagram
2017 was the year of Instagram. The number of daily active users increased from 150 million per day in January to more than 500 million per day by the 2017 year end. The since a while, Instagram ads platform has been active, and the number of advertisers on Instagram ads has also been growing rapidly.
That said, content developers have already started experiencing falling organic reach on Instagram. With post and story ads, Instagram is also heading towards an ad-driven platform. It is predicted, that this year, it will not be as easy as it was over the last few years to gain popularity on Instagram. Organic reach may witness a decline, and the content creators will have to work a lot harder to get noticed.