As a small business owner, running a website can improve your chances of getting a large amount of traffic with very less investment. As easy as it sounds, websites are simple yet tricky to manage, making it imperative to have a web copy that not only appeals to your desired set of audience, but also make them convert. A large number of enterprises have been star crossed by ignoring the significance of having an updated and appealing website for their customers.
- So without much adieu, we, at Digital Marketing School will make you understand what goes into building a great website, without making a hole in your pockets, and still hit it with your online audience!
- Look and feel, steals the deal
The main idea behind driving your customers to your website is to make them convert, and as the old adage goes, first impression is the last impression, it becomes more than crucial to make the website attractive and browsable.
To break it down in a more simpler fashion, avoid using bothersome features, like random pop ups appearing every time a visitor enters or leaves your site, or a stray piece of audio playing out of nowhere and having 0 connection to the contents of your website.
Make use of rich graphics and blending background colors to make it look less flashy, yet classy. Keep in mind the theme of your website and design the interface accordingly. And if still you feel muddled, there is no harm in seeking professional help.
- Consistency, is the key
One of the most annoying part of websites is it’s lack of uniformity. To avoid committing the common glitch of having some elements of the site at one place and others scattered elsewhere, always include a ‘Top’ link at the bottom of the page , so that the visitor can conveniently switch between pages without losing track. Try and keep some of the design elements stable throughout the website, to make it look more in order and the flow remains uninterrupted.
- Calibration for smooth navigation
Skimming through your website much be easy flowing and effortless for your visitors. For that, an easy and fluidic navigation must be put in place. The more and more the website grows complex and elaborate, the more annoying will it be for the visitor in case of poor navigation.
The key is to simplify navigation in order to give lesser option to the visitor to deviate from where actually you want him/her to go. By narrowing down your visitor’s movement in the screen, you can actually make them click at your desired spot. Do away with intricate and multi tier drop down menus which is not convenient for every other user. Instead, add sitemaps, which will list out the salient features of your website and where to locate them, along with some Frequently Answered Questions bank, which they can make use of , when in doubt.
- Hosting Partner
Before moving further, let us break the jargon ice for you. A web host is nothing but a remote computer server that stores your website and its related files. So primarily, a website host, or a hosting partner provides you considerable amount of space, bandwidth and uptime (which should be 100 percent), depending upon how much you are willing to spend.
A good website host will help you store huge chunks of data and make them accessible to your visitors at any given time of the day (uptime).
Few of the top web hosting providers you can look out for are: bluehost, eHost.com, cloudhost, etc.
- Make way for speedy loading time
A superb and well crafted website will fall flat on its face if it takes wayy (emphasis on the Ys) too long for it to load. It may happen, that the site contains too many elements of graphics that are making it load at pace slower than it should be. Make sure there isn’t a cluttered arrangement of data and content on the website, to avoid losing your visitors even before they visit your site.
- From visit to revisit- make it happen
Designers and web developers bury themselves for hours to put together a smashing website with every design layout on point, and still remain perplexed as to why conversions aren’t happening as expected. This is because you need to give your visitors a reason to come back. Too much effort put on fancy layouts and aesthetics (which no doubt, are equally important) will leave you with limited time and scope to work on the content. Regularly updated, fresh content being meted out via your website is all that it takes for you to get your one time visitor hooked and hungry for more.
- Know where to click
Every webpage in your site has been created with a clear purpose, and which is why, these pages must lead the visitor to your desired call to action. To get to the meat, your landing page and the pages which contain your product/service details will entail into better call to action response, than those placed in your About Us page. For a much improved click through rate, place your CTA buttons at the right pages and make them look bold and easily comprehendible. Avoid asking too much of information and stick to what is crucial and important, as your visitors are either too skeptical or lazy to type out their information in your elaborate forms.
- Mobile Friendly
Close to 5 billion people all over the world are glued to their smartphones. And this number is said to skyrocket in the years to come. So much so, that as a website owner and developer, one has to ensure if it has been made congruent to the mobile devices. There is a world of difference when it comes to viewing a website on the desktop than on the mobile phone. And this transformation from 15” to 5” requires more than just screen resolution fittings. The flow, carrousels, load time-everything has to be made consistent with the mobile device, because you need to be at places where your customers are, isn’t it!
- Too much content, will kill the intent
the mark of a good website is its relevant and meaty content, and how often they make it available for their readers. Having said this, long and verbose chunks of data are simply boring and an average visitor will not spend much time going though the entire bit, irrespective of its pertinence to the websites core theme. Ensure that the information is presented in a consumable and broken down manner, which is easier for the user to read and understand, and also make him come back for more.
- Test, test until it’s the best
Before making the big launch, ensure that your website is running as you planned in all the platforms that you wish to run it on. This may seem as an unnecessary extension, but trust us, it will save you from the embarrassment of going live with a shoddy web layout or missing data, or what not. These tests will also give you the perspective of a viewer, which goes a long way into adding or deleting any element that doesn’t seem to click. Afterall, customer is king,right!