Learn How LinkedIn Dynamic Ads Are Changing the Face of Advertisement

LinkedIn Dynamic Ads

Learn How LinkedIn Dynamic Ads Are Changing the Face of Advertisement

LinkedIn has successfully enhanced its platform by acquiring more than 500 million users. The tremendous growth of users clearly shows the importance of LinkedIn for employees or business.
LinkedIn is an excellent platform for various businesses out there. And this platform is perfect for marketing your business at a whole new level. LinkedIn recently introduced an advanced form of advertising called Dynamic Ads to create a powerful impression on its users. To know more, continue reading and learn how LinkedIn Dynamic Ads is changing the face of advertisement.
What are LinkedIn Dynamic Ads?
Dynamic Ads are the new ad-type by LinkedIn. It was released to create a better relationship with the users. These ads will automatically customize the creatives with information from the LinkedIn profiles. That is these Ads will act according to the profile details such as their display image, company, employment status, job title, etc.


 

LinkedIn’s Ayusman Sarangi explains, “Dynamic Ads help you build deeper relationships with your audience by automatically customizing your ad creative with the publicly available information from LinkedIn member profiles. With this added visibility and scale, you can create more memorable experiences with the people that matter most to your business.”

 


Dynamic Ads have shown up to 2X the click-through rate of traditional display ads since it was executed.
How Dynamic Ads Will Change Businesses’ Customer Relationship?
All you need is to write an Ad copy, get them on creatives, and upload them on LinkedIn Ad Campaign. LinkedIn will then automatically personalize the campaigns for each person you target.

These Ads connect with the customers at various stages of their journey with three different formats, namely
1. Follower Ads
2. Spotlight Ads
3. Content Ads

Follower Ads

Follower Ads
It will build brand awareness and engagement and finally, convert the targeted audience into followers.
Spotlight Ads

Spotlight Ads
It will show the products or services to the target audience. The LinkedIn users once click the Ad, goes to the respective website or landing page.
Content Ads

Content Ads
It will generate leads by attracting the target audience and hence, drive content conversions. It will be able to promote content at the next level. And this form of ad is currently available to businesses with managed LinkedIn Ad Accounts.
Dynamic Ads are now in LinkedIn Campaign Manager. Now that you can implement this ad-type and their formats try experimenting with an A/B testing. Get to know what format of the Dynamic Ads gives you better results.

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