Top Secrets of YouTube Marketing Unveiled

Top Secrets of YouTube Marketing Unveiled

When someone asks you to search something, the first thing we do is open Google. And when someone says Videos, the first thing we do is open YouTube, isn’t it? And yes, if you are a marketer, you must definitely know how important marketing on YouTube is. Visual content has become highly powerful and YouTube is the top most visual centric social network.
Did you know?
The regular users on YouTube amount to 85%. Hence the platform is an immense opportunity for you as a marketer to utilize and captivate your audience via videos! But you must also know that there are thousands of videos uploaded on YouTube each day and your videos must be highly attractive to get noticed.
We at Digital Marketing School, unveil few secrets about the art of YouTube Marketing. Read and find out:
Branding is crucial-
You must never forget to brand your videos. Always include your business’s name and logo in the beginning or at the end of the video. This way, when someone shares your video, your brand name also will go viral. Branding also helps customers recognize it as your video and gives you credibility.
Choose a relevant topic-
When you are making a video, always remember that the content should be relevant to your product or service. Always stick to the topic. Cover all the avenues; talk a little about the new products or services that you are launching, give a little information about your employees. Also don’t forget to maintain a particular theme to all your videos on your channel.
Keep it simple-
Videos receive larger views when they are short. So cut short the size of the video as much as you can. Incorporate whatever information you want to in few seconds of time or to the maximum of 5 minutes. Don’t make huge videos unnecessarily; people don’t have the time and patience to watch long and boring videos. You can breakdown the video in segments and post them one after the other if you think you have a lot of information to communicate.
Add a touch of humor-
Funny videos always get larger views. Find a way to tickle the funny bone of your audience, make them laugh. It makes the video more interesting and viewable. Moreover humorous videos are more sharable. It will get you virality.
Don’t forget to promote!
This is where your hard work brings you the results, when you promote your videos. You can promote your videos by sharing them from your YouTube channel to social networking sites like Facebook and Twitter. You can also email your friends and subscribers on Gmail. Asking your friends to share the video is also helpful. The most important factor though is making great videos. If someone enjoys watching it, they will automatically share it.

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