The advent of technology has converted a lot of people into Mobile users. Consumers have lately become mobile savvy. More than 60 percent of mobile users use their mobile devices as their primary source to access the Internet. Majority of the people access social networking sites through mobile as well. Hence, marketing through mobile has more or less become mandatory. A recent study also shows that the majority of traffic websites receive is through mobile phones.
Marketing is majorly to connect to people. And what’s better than connecting with them through the device they use the most?
We provide you with few tips to make mobile-friendly marketing
Is your website Google mobile-friendly?
You should always know whether your site has met the mobile-friendly requirements as laid by Google. You can use Google’s mobile friendly test to check whether or not your site is optimized. The tool checks the website when you provide your website URL.
What are Mobile-friendly sites and Responsive Sites?
According to the recent algorithm released by Google, it’s mandatory for your site to be mobile friendly whether or not you create a mobile website or a responsive website. Otherwise, your website would be demoted down in the Google’s search engine rankings.
A Mobile Site:
A mobile site is exclusively created for mobile devices only. You need to hire a developer who could deliver you a site which is optimized for a mobile device. The site is smaller and is more mobile friendly and provides users with the best mobile experience.
A Responsive Site:
Whereas a responsive site is created for both mobile devices and for your desktop. This is the best option you can choose. It automatically fits according to the device the consumer is using. You can similarly hire a developer to make your website responsive.
How to create Mobile Friendly Content-
Content plays a majority role in your marketing. Use call to actionswhere ever possible. Always keep your content short and sweet. Use catchy terms and phrases and always talk to the point.
When a mobile user is scrolling through the feed, your content should be attractive enough to grab his attention. You should make sure it displays properly on mobile devices.
Write your content in paragraphs or points in order to ensure visibility on mobile devices.
- SMS Rules for Marketing –
Marketing on mobile phones largely depends on SMS. Send SMS to customers about your brand. If you do so, you should know the SMS Marketing and Data Protection Law rules. They require written, auditable consent for every customer in a mobile database. Previous guidelines only required express consent, meaning that customers had done prior business with the company.
- The guidelines apply to every new opt-in, as well as existing names in company databases. While many marketers already require written opt-ins, those that don’t will need to get their existing database members to re-opt-in by granting written consent. If marketers don’t have written consent from individuals already in their database, they can no longer message those consumers legally. Sending messages to consumers who haven’t provided written consent could expose marketers to legal action.
Do some research on SMS Marketing tips on the Internet. Make SMS a part of your strategy.
You can also join a Mobile Marketing Course, to help you achieve success.