The digital marketing industry is growing in a fast pace and so are the job opportunities in the industry. About 1.5 lakh jobs are expected to be created in the industry by the coming year.Online advertising social media and website design have become the most sought out services in India.
India has more or less become a Digital Hub for many major companies. According to the recent reports, the Digital Marketing industry is open to about 25,000 new job opportunities.
Increase in the use of Internet, Technology and gadgets like Smartphones, have fueled the rise of Digital Marketing in India. The high usage of technology has changed how companies communicate and engage with the clients and employees, these days. Hence, the demand for digital marketing professionals is driving up like never before.
“India has also become a potential outsourcing hub for digital marketing services, with many enterprises taking up projects from clients in countries like the United States, United Kingdom and Canada.”
The availability of talent is however said to be less when compared to the job opportunities in the industry. A lot of companies have put in many digital marketing strategies but are finding it difficult to hire people and implement the strategies. There aren’t many digitally skilled and experienced professionals for companies to recruit, is the opinion in the marketplace. Hence the job vacancies in the industry have increased as a result. If you’re looking up for career pathways, you must definitely consider digital marketing.
“The requirement for more skilled and efficient digital marketing professionals is rising at an exponential level.”
In the business areas, e-commerce is turning out to be the major recruiter of digital marketing professionals, in India.
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