The Challenges Digital Marketers Face in 2018 and How To Overcome Them

Every digital marketer has different challenges to face!

As digital marketers, though often we share the same goals, we have to face numerous problems of different kinds and degrees. While others may have trouble while finding useful resources, others may find a hard time while finding the right technology for their business operations.

However, whatever the reasons, problems are meant to be faced by us. And there is always a room to resolve each marketing detractor; an achievable resolution that would, later on, result in a successful digital marketing campaign — a more effective revenue initiator.

If you are a beginner to the business world, you can’t help yourself from being curious about the possible detailers most marketers are facing. In this article, we discussed the top challenges that every Digital marketers face in 2018 as well as the possible quick solutions for those problems.

The Challenges Digital Marketers Face in 2018 and How To Overcome Them

          The Challenges Digital Marketers Face in 2018 and How To Overcome Them


Getting the better budget for digital marketing is quite easier said than done. This is true especially for most organizations that are operating with a low and non-competitive budget for digital marketing campaigns.

How to overcome:

It is important that you should keep track and measure the efficacy of your marketing efforts regarding ROI. Free tools such as – Google Analytics will always aid you to grasp the demands of your target market. And it also illustrates the figures of your sales and conversions.

#2 Lead Generation

When you encounter the problem with lead generation, then you’ll probably lose the capacity to attract further users and clients. True, a struggle on looking for leads could also mean that you could be losing sales. Commonly, this problem encounters due to some inefficient measures and resources utilized in reaching and engaging with your particular target group.

How to overcome:

Look back on which strategy you have utilized to meet your target leads. What are the things you tried to reach your target audience? Is it through advertisements, blogs, or referrals? Determine and analyze which of the following methods work better for your campaign and have them divided among different people.

#3 Website Management

One of the big challenges is managing an informative and useful website.  This is commonly experienced by most small, emerging companies. Certainly, having an effective website is just so important that it must be on the top list of your priorities. It’s an asset that works 24/7 helping you attract visitors and convert them.

How to overcome:

If the cause of the problem has to do with skills and resources, one solution is to hire professionals to do the job for you. There are already a good number of agencies which offer website development and design at a very low pricing scheme.

#4 Usage of Social Media

Utilizing social media in reaching target leads does not just about have to sell products or services; it is also about sharing great content. Admittedly, many businesses nowadays do already have social media exposures. However, because of the lack of proper knowledge and resources, they are not able to exhaust its full potential as a marketing arsenal.

How to overcome:

Problems concerning about social media usually arise due to the lack of content to post and the right schedule for posting. Updating your social media profiles doesn’t really need to be done on a daily basis, but it must be done consistently. Make a detailed social media scheduler.

#5 Adapting to Trends

Technology is changing with each passing day and so is digital marketing. Indeed, it’s important to stay up-to-date on the latest digital marketing trends.

How to overcome:

Follow famous online magazines and marketing blogs and keep up-to-date on the latest digital marketing trends. Also,  make use of social media outlets to find out what’s fresh and update and also attend webinars hosted by influential digital marketing industry leaders that would help you expand your market universe.


The 5 Digital Marketing Challenges 2018 will impact users and brands significantly. We are already at the end of first quarter, and, with these trends in mind, it’s time to reconsider your Digital Marketing approaches to maximize your ROI.

Well, now get your plans underway so that you can stay ahead of the curve with these latest trends. So what did we miss any Challenges of Digital Marketing in India? Anything else we should keep our eyes on?

Leave us a comment and let us know!

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