We all are well aware of social media and its importance in our lives. We all have been using it for a while now, and we do see new eye-catching updates now and then. We have seen WhatsApp launching WhatsApp business, Instagram launching Instagram stories, Facebook’s new save button, and etc. These are the trends that have been seen on our favorite social media platforms. So thinking broadly, what will be the next trend in social media?
Augmented reality is an advanced technology that uses computer-generated images with the physical and real-world environment to enhance user experience. The best examples of AR is the PokemonGo gaming app.
PokemonGo was launched on July 6th, 2016 for both iOS and Android version. This gaming app quickly gained attention worldwide and reached more than 75 million downloaded in less than three weeks! And since then it has become one of the successful marketing stories.
Pokemon is a famous Japanese game that had gained worldwide audience since 1996. Since them Pokemon has its anime series in 1997, game cards, costumes, toys, and etc. And in 2016, it launched it Go game app. The main reason it hit more than 75 million downloads was that of its augmented reality. It made the game characters live in the surrounding environment and made the game more interesting to play.
The Instagram story was also launched back in 2016 and currently has over 300 million viewers each day. And guess what, this is over 50 million Snapchat users! IG users spend their 32 minutes per day.
Companies such as Airbnb, NASA, Buffer, Hootsuite and more have taken a great advantage and boosted their conversions in no time. And currently, the best part about the Instagram story is its new features, such as a poll, hashtag, emoji slider, and etc that makes it more captivating and engaging to use. These keep the audience engaged and also helps the companies understand their customer, customer’s need with creatively.
Brand Participation in Messaging Platforms
Messaging platforms such as WhatsApp has more than 1.2 billion active users currently. We have other platforms such as Facebook Messenger, LINE, WeChat, and etc. But despite these social media platforms, brands are interested in connecting with their customers via on pure social networks. Brands are expected to invest more on messaging platforms with A.I, voice assistance, chatbots to improve the customer experience to a new level.
Live streaming is one of the booming trends in social media. It has become a mainstream part of social media by capturing the attention of various followers. According to a survey, 61% marketers are planning to use live streaming using Facebook Live and Periscope. Top brands such as Buzzfeed, Dunkin’ Donuts, Airbnb, and etc are effectively using Facebook Live and Instagram Live.
Live video increases customer conversion by 80% and more. You can increase your online audience by live video on employee training, product/services demo, on-going class, and etc.
Well, these were some of the Social Media Trends 2018. Increase your brand awareness, sell your products/services more, get more customer engagement, understand your customer better by implementing these techniques.