If you are the last year passed out or fresher, getting trained on SEO / SEM / SMO / Digital Marketing would be the right decision! You might ask a simple ‘why’? The internet industry also called as Digital or online sector has been growing by leaps and bounds. SEO is a fairly new field, and it came in into existence roughly around 10-15 years old.
However, more and more businesses are going online these days. It’s hard to find any dedicated business working without a website. That’s why Digital Marketing and SEO Professionals came into the picture and not only help business and websites getting their businesses online, but helps them to succeed online.
No matter, how experienced you are with online marketing; you just need to know the fundamentals, to make your business success and also to grow your own business. Digital marketing isn’t so much about the technologies and tools, but more about how we use the tools, so our work is on-brand, on-point, and accurate to purpose. We are sure you might have observed that many fresher’s (especially Engineering Graduates, MCA, Degree holders, etc..) are just following others by joining Java, .Net, C++, DB & Other courses.. The real fact is even though all the above fields have a good career, have you ever thought or compared:
The total no. of jobs openings in the market “Vs” the number of people with this skills?
Yes, it’s Huge! The difference is Huge! There are more people with these skills in Market and Less Jobs in the Market. So what we are trying to say is simple, look for an option which has Many Jobs in a market and has a great future, of-course an option which will give you a great competitive advantage over others.
Digital Marketing as a Career?
Opportunities in this creative field are growing at a very fast pace. Digital Marketing companies offering SEO services are mushrooming fast. Digital Marketing has very bright and brilliant future for everyone if you are dynamic and you have excellent analytic skills. Sure SEO does earn you a lot. SEO is a profession that offers freedom; you can either work for an organization or start up your own venture. If you are working for an organization, with a little experience, you can easily expect a starting salary of around 15,000 per month as fresher.
With time and experience, on average earnings are:
- 4 to 7 Lakhs with 2 to 5 Years of Experience
- 7 to 10 Lakhs with 5 to 7 Years of Experience
And if you want to start your venture then the sky is the limit for earnings.
Does Digital Marketing add to my CV?
Digital Marketing or SEO might sound like a lot of nuisance to untrained ears, and you might be left wondering if it can actually add anything to your CV, or is it a complete waste of your time. As we already mentioned SEO or Digital Marketing is a mix of arts and science, so if you come from the science side and have a really technical background, SEO can add a lot to your CV by making you get in touch with the more practical aspect of the business. SEO helps you grow as a professional and learn new skills related to people management and strategy building.
In case you come from the art side, then SEO might look a little complicated or might not to you. It requires basic technical skills. The technical aspects of SEO are easy to learn and implement, and they will help you add to your technical knowledge, and hone your current knowledge and become an all-rounder.
Who can start? Any Graduation / Engineering / MCA / MBA can start digital marketing right away.