In the digital marketing world, SEO plays a pivotal role to promote business or product. Right from content marketing to gaining traffic to your website and making social media marketing campaign to the blogging, SEO is the real key for success.
However, the functionality of SEO is difficult to understand and unique in nature. In the field of internet marketing, Search Engine Optimization (SEO) has been developed as a brilliant method to promote a website that means promoting a website and increase its rankings in the search engine page results. To rank top or higher on a search engine, a website must be search engine friendly.
From small businesses to large enterprises, the demand for SEO and SEM experts has been continuously rising. However, the interviews held for SEO positions seem to be very puzzled as most often it comprised several challenging questions that prove your ability of logic, reasoning, problem-solving skills, and creative thinking.
However, whether you are a fresher or an experienced SEO professional, our specially curated SEO interview question and answers helps you to crack this SEO interview for sure. Have a look and prepare well.
- What is meant by SEO?
SEO is the abbreviation of “Search Engine Optimization” which is a set of techniques to keep optimizing a website in order to increase its visibility on top in search engine result pages by using key phrases or specific keywords.
- Define Types of SEO?
There are two main types of SEO:
Off-Page SEO: It is the method of getting backlinks from different websites to improve the rankings of the site. Off-Page SEO includes guest posting, forum posting blog posting, press release submission, and miscellaneous.
On-Page SEO: It is the technique of optimizing a website which includes On-page work such as creating informative, Meta title, fresh content, Meta descriptions, ALT tags, ensuring the code and design of a web page can be crawled and indexed by search engines.
- What do you mean Backlinks?
Backlinks also known as inbound links are the incoming links to your website, helping users to shift from one web page to another. These incoming links can play a vital role in SEO.
- What are Outbound Links?
The outbound links also called as outgoing links are links that come from your website to another webpage or website. They provide your web pages with more value and quality for the search engine rankings. The search engine considers outbound links as third-party votes which enhance the ranking of your website rankings.
- What are famous SEO tools?
Google Analytics, Alexa, Google Webmaster, Keyword Planner, Google AdWords, Open Site Explorer
- What do you mean by Indexing?
Indexing process begins when the process of crawling completes. The search engine uses crawling to collect web pages relevant to the search queries and then creates an index that includes relevant keywords or searches terms and their accurate locations.
- What are Meta Tags?
HTML Meta tags, which are basically tags used for a web page which place between opening and closing head tags of any document’s HTML code. Meta tags are basically the hidden keywords that present in the code and are invisible to users but are visible by search engines.
- What is Crawling?
Crawling is an automated process to filtrate web pages for proper indexing by search engines. Web crawlers regularly check web pages for relevant keywords and fresh content and then bring this information back to the web server for indexing.
- What is Googlebot?
To index and update a website/ webpage, Google uses the Googlebot or web spider to cache, crawl, and index a web page by collecting the details from that webpage.
- What is SEO friendly URL?
SEO friendly URLs are structured in a way so that the method of website indexing by search engines becomes easier. Putting the right keywords can help improve website rankings and boost website navigation. Simple and short URLs help users and search engines both to understand the page topic easily.
Well, prepare the above SEO question and answers well and crack the SEO interview like a PRO! For in-depth training about SEO, join our DMS SEO training and build a successful career!
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