Google AdWords is Now Google Ads
Google recently rebranded AdWords as Google Ads. This change was made to help small businesses advertise across all the PPC channels. These small companies can now advertise at an enterprise-level with advanced and intelligent forecasting.
It was officially known as Google AdWords. Google rebranded AdWords to Ads in the early July. The main intention to rebrand was to help its partners pages, video, search reach more to its potential buyers with the help of Machine learning. Google is also, introducing Smart Campaigns to target interested visitors. Google said, “We’ve found that Smart Campaigns are 3X better at getting your ad in front of the right audience”.
Google Ads will make advertising easier and expand beyond the search box. Any business regarding its size can get their branding a powerful presence online. It will affect the advertising budget across all the ad-driven websites. This will help the advertiser identify actions such as phone calls, purchases, and even store visits. Google said, “ To help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more”.
Google is planning to change many things on its platform in order to help advertisers get better results. Stay tuned to get more info on the upcoming updates from Google.