Digital Marketing continues its rapid growth in the year 2017 and in the years to come. The media and marketing landscape has changed in many ways that are fundamental, and long lasting.
Here, we have listed the 5 trends that will change digital marketing in 2017. Come, take a closer look at some of these.
Some of the trends that will rule digital marketing in 2017 are:
1) Live video is sure to go viral
Advancements in the technology have been changing the lives of people. Users are being delighted with this facility. Facebook, YouTube, and other platforms had earlier set the stage for this and announced the integration of mobile live streaming on their platforms. This helped digital marketers to promote their products in a huge manner and also resulted in greater digital marketing opportunities for marketers.
Live video streaming helps to create a more personal connect with viewers and also increases brand’s visibility, and enhances its value.
2) The increasing dominance of video ads
video ads will change the whole spectrum of online advertisement. This also suggests the increasing acceptance of video ads among users and, as the trend continues, we may expect different types of video ads popping up on our screens very soon.
3) Mobile will completely dominate desktop
2017 has been a big year for mobiles. While browsing, we may come across various websites that are not optimized for mobile. he ubiquitous presence of hand-held devices and fading away of desktop traffic clearly indicates that the smart money rests on mobile-focused internet marketing.
Mobile search and mobile optimization should, therefore, be a top priority for digital marketers in the year 2017.
4) Search algorithm will change. And change again
The search engine algorithms will change frequently. With the enormous amount of data being added to the internet, search engine giants will keep on updating their algorithm to decide which content should get priority and rank higher in search engine result pages (SERPs).
The main strategy is that the content should be original, informative, and helpful to your audience.
Also, digital marketers should not remain focused only on Google’s algorithm, but give due consideration to Facebook’s algorithm and Bing’s algorithm as well.
5) Online advertising will become more expensive
There has been a tremendous growth in digital marketing practices over the last couple of years. The competition for online space and dominance over the internet is going to expand further.
And as the demand rises for top advertising spots, the prices for online advertising will also increase. While some marketers believe that PPC will die in the coming years, there will be more optimized advertisement alternatives ruling the web.
There are many digital marketing trends and strategies need to be altered to remain at the focus of user attention and search engine giants. You need to follow the best and latest digital marketing trends that helps you stay ahead of the competition.