Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, use of digital sources like Internet for marketing purposes can be said as Digital marketing. It is the most powerful marketing medium that exists today.
Digital marketing is a way to market your products or services on the Internet. Many make the mistake of believing
that all it takes to be considered an Internet marketer is to have a live website. That is far from the truth. There are millions of websites added online every day. What makes a website adequately compete in Web marketing goes far beyond registering a domain name and uploading content. It takes skillful strategy and an evolving knowledge of the Internet marketing industry.
Internet marketing uses three primary avenues, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM), with other avenues of Internet marketing being developed every day.