New innovations are part of everything these days and same is the case with marketing. Revolutionary advancements have been recently seen in digital marketing that is leading to many structural changes in organisational jobs. Though this can seem to be a bitter feeling for recruiters; for career aspirants, this frenzy is a boon. Moreover, from the perspective of businesses, they have been rendered with incredible new and enhanced tools for increasing ability of reaching target audience globally.
However, what all this means is that the requirement of addressing new and sophisticated technology and techniques of digital marketing will need skilled employees who have the capacity of leveraging tools and eventually help companies and businesses. But, there somehow seems to be a skills gap that needs immediate recruits.
Some important opportunities for career seekers in digital marketing
Content marketing: This is the hottest opportunity that is waiting to be grabbed globally these days for digital marketing professionals. Most leading organizations and businesses have actually started creating specialized departments around this profile. Though every organization may have flexibility in terms of job titles, functions will remain similar everywhere.
Social media management: Companies literally play around with various titles for this job. You will hear social media manager, community manager, social ninja and growth hacker to name a few profiles that are nothing but management of social media platform. The primary responsibility of these professionals is to manage conversations with online customers to grow business.
Others: Along with the above two top profiles, digital marketing offers many exciting roles such as SEO professional, SEM, Web Analytics, Web Designing etc.
For career seekers who have always seen the traditional form of marketing may find it difficult to grasp digital marketing practices. Digital Marketing cannot be learnt in a day or on its own. There are many new jargons in the digital world which you hear every now and then and to understand these, you need proper education. So the key to success in this career stream is to join a good digital marketing school that is capable of imparting quality education.