The world is getting more and more digitized. Digital Marketing is a booming career option today. With amazing features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. Today ‘Digital Marketing’ is no different from ‘Marketing’.
What is digital marketing?
Using digital channels (such as blog, website, search engine, social media, email, mobile etc.) to apply various forms of online marketing processes and functions (such as search engine optimization, search engine marketing, social media marketing, online advertising, online branding, content marketing, viral marketing, video marketing, email marketing, and mobile marketing etc. ) to market and promote.
Digital Marketing as Discipline and Career:
Digital marketing is all related to online marketing, advertisement, promotion, virality and publicity. If you’re a management student, then you might have idea about the process of marketing strategy and marketing plan development. Similarly, digital strategy and plan are developed. However, for developing digital strategy you require variety of skills and knowledge in statistics, technology, creativity, data-interpretation, e-commerce, e-business, online customer behavior and artistic visualization.
A digital marketer has to develop campaigns with set objectives and expectations, and based on it communication strategy is developed with all creatives (banners, web designs, ads etc.), and a robust tracking mechanism is put in place to ensure proper tracking of performance. A digital marketer understands the client’s requirements, and target audience needs and desire.
As we know it, digital marketing channel is quite different from traditional marketing channels. In digital media, customers are just a click away, and quite possibly searching for a suitable product online, and able to interact directly. Notably, in TV media you’ve nearly zero interactivity and customer-buying chances are highly less. On the contrary, digital media offers higher interactivity, easy access to highly targeted audience, and higher customer-buying chances. Therefore, companies from across sectors are enthusiastic and excited to invest in digital marketing.
Digital Marketing is a vast discipline, where you need variety of skills and knowledge in order to build a career in it. If you’ve specialization in particular segment or specific area of digital marketing, again you can expect to build an enviable career out of it.
Various opportunities in Digital Marketing:
A wide range of career options are available in the industry. Here’s a list of the various digital marketing positions available for those seeking a career in this arena:
Here’s a list of the various digital marketing positions available for those seeking a career in this arena:
Digital Marketing Manager
Content Marketing Manager
Inbound Marketing Manager
Social Media Marketing Experts/Specialists
Search Engine Marketers
Conversion Rate Optimizer