We have just entered the final month of 2017! Scary, right? How does the time fly? If your business like E-Power Marketing, you’ve probably started planning, strategizing, and setting ambitious goals for 2018. As you look to meet your content marketing goals in the New Year, it’s important to take a look at the latest Content Marketing Trends in the ever-changing world of online marketing to stay ahead of the curve. Here are a few of the Content Marketing Trends 2018 we’re watching as we say bid abide by 2017 and hello to whatever 2018 has in store.
1) THE RAISING RELEVANCE OF ORIGINAL CONTENT
It is recently heard that Apple is planning to spend almost $1 billion on original content. Multi-format content and Multi-channel strategies have collected critical mass and are being used by marketers to differentiate brands. Google is also sourcing a lot of content directly from media organizations and production houses. Not the one to be left behind, Facebook is also investing a lot in original content.
2) THE MOVE TOWARDS TRANSPARENCY IN BRANDED CONTENT
Consumer preferences are changing. Particularly, there seems to a growing mistrust of branded content. A quick look at Nielsen’s 2015 Global Trust in Advertising Survey guides you that audiences trust people they know, and not brands, and this unique trend is highly likely to translate into ground level content strategy changes in 2018.
- INCREASING CONTENT MARKETING BUDGETS
Content marketing importance is getting importance from marketing strategists, particularly in Asia Pacific businesses. There are a lot of expectation around the space, with estimates that growth in market size for content marketing in 2018 will outpace that for 2017. Additionally, over 70% marketers believe they’re creating significantly more content now.
- THE CHANGING FACE OF CONTENT TEAMS
The compositions of content teams are very likely to alter in 2018, due to the forces in play in the content marketing industry, Apart from this, content marketing team should work on highly organized multi-channel content plans to be able to drive synergies between all content sources and engines. This will mainly trigger the inclusion of people with leadership and management skills in content teams.
- CONTENT OFF SCREENS
Supernormal investments in voice controlled content are evident already; Microsoft Cortana, Google Home, Amazon Alexa, and Apple Siri stand in the forefront of this move towards ‘voice.’ Natural language processing technologies and machine learning powered AI algorithms are enabling digital systems in order to interact with humans and create engagement of the quality never experienced before.
Content Marketing Trends 2018 has retained its importance as a driver of conversions in the intensely competitive digital marketing space. For digital marketers with a vision, 2018 is going to be a year of experimentation and filled with several opportunities to leave competitors behind in the race. This guide will help you do that. Get ready, folks.
We’re in for an exciting ride! We are excited to see how 2018 plays out.