An Essential Guide to Google’s Pay Per Click (PPC) Advertising

Pay per click

Pay per click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

PPC Ads –
We find PPC ads everywhere on the Internet. Few are informative, few are annoying. These ads don’t show up every time you search, but for highly competitive buying items like laptops or shoes, they show up in these three forms.

  • Sidebar text Ads
  • Image Ads
  • Paid search Ads

Each time someone clicks on these ads the companies have to pay a small fee to Google. Google almost earns to over $100 million every single day. That’s a huge amount, isn’t it?!

More advertising platforms other than Google –
Google is definitely the largest place to advertise, but there are plenty other PPC platforms where you can advertise. For example: Twitter Ads. When you scroll down the twitter feed, you will for sure run into one or another PPC ad.

Again, you have to pay a small amount to Twitter each time someone clicks this ad. The same goes for any other platform like, YouTube, Facebook, etc.

How to pay for the ads?

Marketers place a “bid” for a keyword that is being searched by a user. If this marketer has a higher bid than their competitors for that particular keyword, their advertisement is more likely to be shown to the user. These ads can be pretty costly for some popular keywords. You must know your priority. You must always know what click is worth for your company, so that you can match your maximum “bid” to that amount.

Is it worth paying?

PPC ads give your website a wider exposure. They help drive traffic to your website. Increase conversions. The best part is, if you’re running ads that have relevant keywords, the traffic you’re acquiring, is actually looking for you. You’re not selling to someone that doesn’t want to hear about you, they’re relevant customers who want to know what you have to offer them.

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