“We don’t have a choice whether we do social media; the question is how well we do it.” – Erik Qualman
Social media strategies are employed in order to retain the trust of existing customers, increase consumers and to increase the visibility of the brand. Many companies, even startups, have a set of digital marketing strategies to increase their business. Businesses run many social media campaigns, strategies such as search engine optimization (SEO), Email marketing, SMS marketing, pay-per-click (PPC) and many more. But we must always remember that it’s not how much social media we do, but how well we are doing it. Even simple flaws in your strategy can cost you high.
A lot of businesses face marketing problems. They do not see increase in leads, sales and conversions.
Here are the top flaws you are probably committing in your social media strategy. The good news being, we also tell you how to correct them.
1) No clearly defined goals:
Firstly, you must be able to understand your business and measure your businesses’ current growth.
Secondly, you must figure out for yourself, what you actually want to achieve. Have a clear objective. Then plan accordingly to reach that particular goal. Do you want to increase the engagement? Do you want website traffic? Whatever it is, plan SMART (Specific, measurable, achievable, relevant and timely).
2) Not creating relevant content:
Always write something that defines your brand, connects to your target audience. Something that your target audience needs to be informed, needs solutions for or entertains them. Social media expert and entrepreneur Gary Vaynerchuk states, “Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.”
3) Paying for fake followers:
What’s more important, 10,000 fans or followers, or 100 who will actually engage with you? Definitely the second option, because numbers aren’t everything. Buying fake followers will decrease your engagement.
4) Not using landing pages:
Using proper landing pages is essential. Always check your campaigns, and make sure that the traffic generated from your paid marketing efforts is landing on a page that is simple, contains call to action buttons and the exact information you want the person to see.
5) Bragging only about the brand:
People always look for some fun or entertainment. Also something that helps them with a problem; provides solutions for some problems they face or any information that might be useful for them. Don’t just keep bragging about your brand. Find the balance between branding and attracting and informing the audience.
6) Creating accounts on many platforms too soon:
Creating too many social media accounts is not the best way to start your social media marketing. Always concentrate on few networks and create a strong audience there. Once you have a certain following and you know what you’re doing, you can think of creating accounts on many other platforms.
7) Using irrelevant and excessive hashtags:
Always add hashtags relative to your brand. Limit the hashtags to 2-3 for each post on Facebook. Using too many hashtags decreases the reach of your post to the audience.