“Search Engine Optimization (SEO) techniques help in ranking your site as high as possible on search engine result pages.”
The higher your pages can rank the more traffic your site will obtain. On-page SEO techniques are the things that you can do on your website that can help you achieve a higher ranking.
Write engaging content:
You should always remember to write engaging content no matter what you post. Research for various ways your target audience can engage with you and implement them. Ask them questions or ask them to drop in their opinion in the comments section. Always find ways to make the content more engaging and fun. That is when people will continue to go through your website and not leave.
The title is the most important factor than anything, even the subject. Because looking at a title a user decides whether to continue reading or move on. Make sure you give attractive yet informative titles. Also make sure that you are using targeted keywords in the title. The limit to the characters in the title tag is 65 characters with spaces.
Try maximum to use targeted keywords in the URL. Your URL must be search engine optimized. You must use only alphabets and numbers in your URL and one can always use dashes to differentiate two words in the URL. Always avoid using special characters. (For example: a comma). The URL must also be appealing.
The Meta tags more or less work as a summary. Remember to use unique and targeted keywords in the Meta description and Meta keyword section. The character limit is 160 characters including spaces.
Addition of images:
Remember to add relevant and attractive images; Image optimization for SEO helps you in driving traffic to your website from image search. Use targeted keywords for naming the image. Adding images also makes your content more focused and targeted.
The idea behind interlinking is to keep the users on your website for a longer time. Link out your content to related content elsewhere on your website. But, remember not to overdo it.
Main keywords must be used primarily in the first paragraph and then in the last paragraph. The keyword density must be maintained to 1.5%. Always remember to highlight the keywords by underlining them, using Italics or bolding the keywords.
Heading tags like h1, h2, h3 and h4 are used to highlight various headings, sub-headings and important points in the content. Limit using the header tags, or they can have a negative effect on your SEO.
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