You are presumably smart that you realised the importance of digital marketing and found the right resource. That’s a great start!
With over 200,000 job openings that are expected in this field by 2017-2018, it is the best move that you can make right now; to quickly gear up by getting digitally equipped. Alongside institutions that offer short or long-term training programs, it is very essential to read a lot of other material to learn and understand the different perspectives, ideas and practices that did well and are trending now.
But wait. Before you become a digital marketing pro, you would want to read some of these best digital marketing books, because only by having the knowledge and staying updated you will gain exceptionally good mileage in this race.
So, here are the best digital marketing books to read and get started
- The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.
Author: Ekaterina Walter
This book has an exceptional power in justifying how visuals can have a bigger impact when compared to mere words. You will not just understand the value of visual communication, but also learn how to effectively strategize your marketing messages and stand out from the crowd. With many visual examples and valuable expertise, this book is a must have.
- The Social Media Bible: Tactics, Tools, and Strategies for Business Success
Author: Lon Safko
The Social media bible can give you an immense advantage to make a significant impact with powerful messages and efficiency. This book compiles case studies and company profiles that depict practical examples of how many business have implemented these strategies successfully, by making effective
use of the newest social media marketing tools.
- Digital Marketing: Strategy, Implementation and Practice
Author: Dave Chaffey
This digital marketing guide provides an intensive, practical direction on how businesses can meet their marketing goals by making the most of social media. With marketing theories and practical business examples, from interviews and case studies from leading companies like Facebook and eBay, so students can understand marketing in the real world.
- Digital Marketing For Dummies
Author: Ryan Deiss
Rayan Deiss, with the best interests in mind explains how to use proven digital marketing strategies and techniques to get a better reach for your brand. From SEM, SEO to the trending ways you can use content marketing to its best potential, you will be certain to put your an impact with every step you take.
- Convert!: Designing Web Sites to Increase Traffic and Conversion
Author: Ben Hunt
With convert you will be able to establish the difference between a good website and a great one. With the sole aim to help you understand how to solve troubles of grabbing traffic and converting them into buyers.
- All Marketers Tell Stories
Author: Seth Godin
Seth Godin, a legendary business writer in this book asks 3 essential questions to every marketer:
- What’s your story?
- Will the people who need to hear this story believe it?
- Is it true?
While all marketers tell stories, the one who tells it better gets the customers. With this book you will inevitably understand the nack of storytelling.
- You’re My Favorite Client
Author: Mike Monteiro
This book helps marketers break the mystery of the designing process. With this you can be sure you are asking the right questions, giving effective feedback and recruiting designers who can add value to your brand and make the products the best that they can be.
- Global Content Marketing
Author: Pam Didner
Pam Didner in this book provides information of immense value to create a content marketing strategy that ensures globalizing content for a larger audience. This is a hands on guide for you to effectively outline the entire process from positioning to the editorial planning to finally measuring the results. While words may be few, you can learn to make the most of it with this guide.
- The Big Data-Driven Business
Authors: Russell Glass, Sean Callahan
This book helps us know the potential of being a big data driven business, to win customers, beat competitors and boost profits effectively. While every business uses data to some degree, you will learn how to step in the competition and stand a potential chance to outshine with effective data management.
- Email Persuasion
Author: Ian Brodie
Email persuasion is a step by step guide to effectively attract more clients, improve conversion and win more sales most effectively. With this guide, you can learn the techniques that work and can help you build a positive impression, improve customer relationships and generate more sales.
While each of these books target different aspects of digital marketing, they are independently the best in the portion that they cover.
These are certainly the best digital marketing book for beginners and they can add potential value to help you take off as a successful marketer.